B&H - Out-of-Home

How do you drive customers to a store that has an international reputation as one of the best online retailers? You make the store come alive. When you visit the B&H superstore in New York, you don’t just get premium guidance and advice on products, you also get a hands-on experience with some of the coolest technology gear on the market.

In this out-of-home campaign, we showed prospective customers that B&H is a place to test, try, play, and learn. Whether it’s the indoor drone cage for test flights, the world-renowned camera department where you can try everything you see, or the latest virtual reality experiences, when you want to really get up close and personal with the latest tech gear—you go to B&H.

And what’s more New York than taxi cabs? Fuhgeddaboudit! B&H Photo and Video is New York’s Ultimate Camera Store.  So it only made sense to spread that message across a New York-centric medium like taxis. Each creative execution featured either a witty one-liner to attract attention, or called out the our well known B&H tagline “You Go To B&H!” Locals and tourists alike responded by visiting the store in record numbers both online and at their amazing 9th Avenue location.