The Bronx Zoo "Real. Wild. Life."

The stars of the Bronx Zoo are the animals. And these animals have attitude. Our print campaign showcased the many eccentricities of the Zoo’s inhabitants. Immediately likeable and identifiable, our campaign provides a sneak peek into the lives of the animals through humor and comparison by presenting them with human characteristics, to give potential visitors an idea of what they can expect when entering the wildlife jungle of the Bronx Zoo.