CECILY MACCONCHIE
SVP/GROUP Account DIRECTOR
With more than 12 years of Higher Ed marketing experience on both the client and agency sides, including her role as a former AVP of Marketing for Berkeley College. Cecily has a proven track record of success in brand strategy, developing and managing marketing programs, and student recruitment for Higher Education.
From strategy to media buying to search engine optimization, Cecily is extremely well-versed in everything media related. She oversees media selection, budget allocation, determination of KPIs and timing of campaigns, while ensuring that all campaigns are running efficiently and meeting objectives. In other words, she is client-focused, results-driven and will not rest until she gets the job done.
Cecily is an accomplished marathon runner, as well as two-time hot dog eating champion. On the weekends, she loves getting outdoors for runs or hikes, trying new restaurants, and binge-watching her latest Netflix obsession.