Cohen's TV "Weekend Getaway"

Cohen’s Fashion Optical is a retail leader (over 120 stores) for fashionable eyewear at affordable prices.

We created a television campaign that emphasized the fashion and lifestyle position of the brand by making the eyewear the “star”. A group of friends spending a dream day out in the Hamptons are defined by the stylish eyeglasses they wear from Cohen’s, while enjoying a relaxed, yet glamorous lifestyle. The message is clear. When it comes to eyewear……for all your fashion, value and lifestyle needs, it’s “Cohen’s. Where Else?”

In addition to television, we created print and digital ads to promote the "value" proposition that Cohen's offers. With the outbreak of the COVID-19 pandemic, we created a print campaign to remind customers that in these ever-changing times, appearances are changing too, and Cohen's is here to serve them with “New Glasses for a New Normal.”