Ernie Roth
President/C.E.O.
Ernie is a hands-on leader who is known for his insightful ideas and inspiring engaging campaigns.
At Furman Roth, Ernie has worked with Fordham, Syracuse and Seton Hall Universities, Nassau Community College, The College of New Jersey, B&H Photo & Video and Valley Health System among many others. Under his guidance, Furman Roth has won numerous creative awards, many of them for our work in Higher Ed over the past few years.
Ernie’s first success at Furman Roth came early with the introduction of Krazy Glue and the iconic “Hanging Man” TV commercials, which quickly turned the brand into a household name. Other notable branding accomplishments include helping lead the Nutri-System Weight-Loss centers to unprecedented growth, and helping evolve the B&H Photo brand to “New York’s Ultimate Camera Superstore” having created the well-known “You Go To B&H” campaign.
Prior to Furman Roth, Ernie received a degree in Marketing and Advertising at Syracuse University, and his MBA from Boston University followed by three years as a Senior Account Manager at Grey Advertising. Ernie has served as a creative judge for the Clios, NYMRAD “Big Apple”, Addy’s and Mercury Radio awards. He is a frequent lecturer at industry functions covering topics such as Effective Higher Ed Marketing, Retail Radio Advertising and The Power of Radio, and enjoys speaking at college campuses.
An ex-jock, Ernie has also served on the advisory board of the Yorkville Youth Athletic Association and on the weekends, his passion for advertising shifts to a competitive spirit for working with young people, coaching various AAU and Rec League basketball teams.
