New York Methodist Hospital "We Fixed That" & "Exceptional"

New York Methodist Hospital’s mission is to provide excellent healthcare in a compassionate manner.  We developed an integrated campaign that appeared across several print, out of home and digital properties, telling the stories of people with various afflictions. Whether it’s back and neck pain that prevented a father from picking up his daughter, or the fear of heart disease slowing down an active lifestyle, these real life stories illustrate how, on a daily basis, New York Methodist Hospital positively helps the lives of thousands.

There’s no question that in today’s world patients are taking healthcare decisions into their own hands. They are looking for the highest quality care available combined with personalized attention and a superb in-patient experience.

This campaign addresses the above while positioning New York Methodist Hospital as an integral part of the thriving culture of Brooklyn and illustrates how it is the perfect combination of both state-of-the-art medicine and exceptional treatment.