University of Maryland - Baltimore

The University of Maryland School of Pharmacy is ranked in the Top 15 Pharmacy Schools in the nation. Their breadth of graduate programs appeals to students looking to specialize in all areas of the pharmaceutical industry.

Furman Roth’s granular audience segmentation allows us to zero in on the right candidates across the various niche program offerings. We developed unique sets of digital ads for each program, with key program callouts and different visual representation to appeal to our targets. Using different messaging and calls to action for upper-funnel and lower-funnel tactics, we successfully delivered the right message to the right person at the right time, to meet the objectives of driving awareness, website traffic, leads and applications.