United States Coast Guard Academy

The United States Coast Guard Academy isn’t like most other Higher Ed institutions. The creative objective was to communicate to potential students the unique experience and challenges they would be exposed to at the Coast Guard Academy.

The campaign conveys the distinctive curriculum of the USCGA, and reflects the teamwork and comradery of the institution, while visualizing how students are motivated to challenge their mind, body and spirit. The creative portrays what it means to attend the Coast Guard Academy… “Never Easy. Always Worth It.”